Don't overdo it with "on-Spotify" promotion. Here's a
List of 30 Promotional Ideas

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On-Spotify vs. Off-Spotify promotion

Official Spotify curators want to see artists & their teams doing more promotion outside of Spotify. They are weary of artists making Spotify their entire plan.

When you're constantly chasing streams and monthly listeners with    on-Spotify methods (playlist promotion) you tend to get passive listeners and more skips.

Google & YouTube turn up thousands of results constantly telling you to do "on-Spotify" promotion....but they ignore "off-Spotify" methods.

Fans you earn off-Spotify usually are more loyal and stream more of your music in the long term. 


band builder academy todd mccarty

I'm Todd McCarty. I started as an indie musician and tour manager. I was a Vice President at Sony Music USA and from 2002-2016 was the General Manager of a large independent label Fearless Records.

Now, I've taken my decades of music industry experience and create training and publish advice for independent musicians looking to grow their fanbase. I'm the founder of Band Builder Academy and Heat On The Street - a blog covering musicians issues.

Todd Mccarty

band builder academy music marketing plan

Band Builder provides musicians unique training to convert fans, get more Spotify playlists, streams, and member-only tools.  You can find the full details at and take a video tour.

I teach music royalties and publishing, as well as my unique system for artist development and the same tactics I used to break platinum selling artists.


Testimonials from real Members

I am thankful for the day I found Band Builder and Todd McCarty. With him, you’re getting the inside scoop from an actual music professional as opposed to a marketing company. There is literally so much information and so many useful tips and tools, I found myself referring back to it over and over as I planned my next release.

 I have faithfully applied the lessons (not all of them because each time you release a song, you’ll have more to implement!) and I was shocked to see my Spotify monthly listeners increase literally by thousands! My musical footprint has grown bigger, I have true fans dialed into my music, a thriving mailing list and more. It’s the best money I’ve spent on any course EVER. Thank you Band Builder!

Cozi zuehlsdorff 

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I signed up because of the Spotify Algorithm Tool, and just that alone is worth the price. I was able to figure out where my songs fit within the various micro genres, and make adjustments to work my way up and that jumpstarted my algorithm play, and since then there's been no looking back. Amazing. The other tools are crazy good too.

Julian  // Loveless

redhook band press photo band builder academy heat on the street

I've been a member for nearly a year now, and having since gone through the lessons and being an active member in the community, has led to RedHook, on our most recent release, getting on 8 Spotify Official editorial playlists. It wouldn't have been possible without the knowledge Todd and the community have shared. 

The really in-depth structured lessons and the community discussions are probably where you're going to find a lot of the extra kind of knowledge, and really get the most out of the subscription. He's really removed all the smoke and mirrors which come within the music industry and really allows bands to fully kick start their career and crush it as an independent, or label-signed musician. That alone is worth more than $30 a month. I hope to see you all in there. It's such an awesome and amazing community! 


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